Although ‘Herd it Here’ existed prior to my tenure at UB, I was given the freedom to create a number of new “segments” of the story and I had some fun with each of these original cards —>
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Commencement Schedule Card
During commencement season, we wanted to make sure everyone knew when each ceremony was so I utilized our “Little Victor” illustrations to craft this one!
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"True Blue" YouTube Feature
I created a card to imitate the YouTube interface in order to promote our #UBTrueBlue series on YT which focuses in on inspirational stories around campus.
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Winter Break Engagement
I wanted to increase engagement and offer a chance for our followers to express what they were looking forward to the most over break
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Post of the Week
This card was built in order to highlight a fun, informational, or prideful piece of content that one of our UB-affiliated accounts posted!
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Brilliant Bulls
This card was part of a series that puts a spotlight on UB students who received an honorable scholarship or award.
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Anagram Study Break
During midterms and finals weeks we like to give students a study break, so I created this card featuring UB-related anagrams and a great pun.
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Coming Up Card
This was a practical card for any upcoming events that we wanted to remind students about and we often linked it out to a page on our website.
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Bulls Are Going Bowling
We wanted to show off pride and excitement for our football team’s upcoming bowl game while also providing students/alumni with the game information.
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New Title Card
After I did an analysis on the series’ performance, we noticed we needed a new cover page so I created this one to freshen it up a bit!
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Student Spotlight Card
We wanted to feature students who were being recognized in the community and nationwide, so I created a card with a section of copy and spotlight icons “highlighting” the student’s picture.